I am a Romanian graphic designer currently based in New York, graduate of the Academy of Art University in San Francisco. As long as I can remember I have been involved in art in one form or another. In Romania, I attended a High School for the arts where I studied fine art. I always knew that I enjoyed the artistic process but it wasn’t until I was exposed to the vast world of graphic design that I found my passion.
It is the challenge of creating a clean and simple design that catches the eye and informs the viewer in a short amount of time that I enjoy the most. Graphic design should speak to the viewer not shout at them; it should invite them to be a part of an experience, not just a mere bystander.
As industrial designer Dieter Rams stated:
"Good Design Is as Little Design as Possible: Less, but better–because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity."

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